Hi, I'm Ben Katz.

I am currently the VP & GM of health & fitness at Appex and previously led the Growth team at WHOOP. I write about things that I find interesting, which tend to be about how to grow subscription businesses.

Read by world-class operators

Product Manager at WHOOP
Mats Terwiesch
Sr. Product Manager, WHOOP
"As an early-career PM at a growth stage start-up, I read Growth Inclined to learn product management lessons from the best. Soon after subscribing, I was already referencing Ben's newsletter to my colleagues at WHOOP when we were thinking through what to do next."
CFO at Holistic Connection
Alan D'Adamo
CFO, Holistic Connection
“Ben Katz's Growth Inclined has become an essential part of my weekly reading. I've implemented some of the strategies and analysis he outlines in my own business, which has been incredibly valuable.”
Senior Analytics Manager at Appex
Shoe Shoemaker
VP & GM, Appex
"Growth Inclined insights on different frameworks and perspectives have been invaluable in shaping my thinking.I highly recommend it’s content for anyone seeking practical guidance in growing their business that’s easy to understand and quick to read."
Founder at Reflect
Giselle Barbosa
Founder & CEO, Reflect
“What is great about Ben’s writing in Growth Inclined is his ability to tell a story while educating the reader on growth statistics. It’s easy to read, and you’re always left having learned something new.”
Product Manager at WHOOP
Mats Terwiesch
Product Manager, WHOOP
"As an early-career PM at a growth stage start-up, I read Growth Inclined to learn product management lessons from the best. Soon after subscribing, I was already referencing Ben's newsletter to my colleagues at WHOOP when we were thinking through what to do next."
CFO at Holistic Connection
Alan D'Adamo
CFO, Holistic Connection
“Ben Katz's Growth Inclined has become an essential part of my weekly reading. I've implemented some of the strategies and analysis he outlines in my own business, which has been incredibly valuable.”
Senior Analytics Manager at Appex
Shoe Shoemaker
Sr. Analytics Manager, Appex
"Growth Inclined insights on different frameworks and perspectives have been invaluable in shaping my thinking.I highly recommend it’s content for anyone seeking practical guidance in growing their business that’s easy to understand and quick to read."
Founder at Reflect
Giselle Barbosa
Founder & CEO, Reflect
“What is great about Ben’s writing in Growth Inclined is his ability to tell a story while educating the reader on growth statistics. It’s easy to read, and you’re always left having learned something new.”
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@sarahdaily
89k followers
“Easy to use and effective. I feel better knowing that I'm in control of who can see my data.”
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@danielhankle
122k followers
“Love it! It's helped me find new opportunities with some legit brands from all over the world.”
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@styledbyjane
47k followers
"This literally takes a few seconds to set up and is totally worth having."